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Anthropic's "AI Builds Itself" Story Lands Right on IPO Schedule - TEST
Microsoft Gave Its Engineers the Best AI Coding Tool on the Market. Then It Took It Away Because the Bill Got Too High.
OpenAI Just Opened ChatGPT Ads to Everyone. The Channel That Didn't Exist Four Months Ago Now Has 600 Advertisers, $100 Million in Revenue, and a Self-Serve Platform.
AI & Technology
View More ↗Microsoft Gave Its Engineers the Best AI Coding Tool on the Market. Then It Took It Away Because the Bill Got Too High.
Microsoft launched Claude Code internally in December. Engineers loved it. Finance killed it six months later. The company that writes 30% of its code with AI just learned what that costs at scale.
OpenAI Just Opened ChatGPT Ads to Everyone. The Channel That Didn't Exist Four Months Ago Now Has 600 Advertisers, $100 Million in Revenue, and a Self-Serve Platform.
On May 5, OpenAI removed the $50,000 minimum spend and launched a self-serve Ads Manager at ads.openai.com. Any U.S. business can now buy ads inside AI conversations.
Every AI Meeting Tool Sent a Bot to the Call. Granola Refused. Now It's Worth $1.5 Billion and the Bot-First Players Should Be Worried.
A single product conviction became a category-defining brand position.
Anthropic's $65 Billion Raise Tops OpenAI. The Model It Won't Sell You Is Why.
Anthropic had a busy Thursday. It closed a $65 billion Series H at a valuation just under $965 billion, which is probably its last private round before going public, and it shipped Claude Opus 4.8.
Anthropic's "AI Builds Itself" Story Lands Right on IPO Schedule - TEST
Anthropic says Claude is now accelerating the creation of Claude. The data is interesting. The timing is more interesting.Leadership
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The IC Who Builds Systems Is the New VP
The corporate ladder didn't break. It got replaced by a different game, and the winners are the people who ship, not the people who supervise.
OpenAI Just Made Its Enterprise Ambitions Impossible to Ignore
The hire of Colin Fleming as CMO, Business is not a marketing move. It is a declaration of war on the enterprise software establishment.
Bezos Doesn't Want to Be Hated Anymore
On Wednesday, Jeff Bezos sat across from Andrew Ross Sorkin on Squawk Box, spoke from the factory floor of his rocket company, and said something about taxes that almost no one could disagree with.
Universities Punished Students for Using AI for Four Years. Then They Invited Eric Schmidt to Tell Them to Embrace It. The Boos Were Deafening.
Former Google CEO Eric Schmidt delivered the commencement address at the University of Arizona on Friday and told several thousand graduates that AI "will touch every relationship you have."
Optimizely's Head of Content Is Dismantling the Machine Marketers Built
Julianne DeVincenzo believes most marketing organizations are vastly underusing the people they hired. As Head of Global Content Strategy at Optimizely, she is rebuilding the operating model from the inside.
A Real Estate VP Tried to Hype AI to a Room Full of Job-Seeking Graduates. It Went Exactly How You'd Think.
A commencement speaker got booed for celebrating AI last weekend. But the real failure happened long before she walked onstage.
Minjae Ormes Has Built Three Iconic Brands. Her Biggest Lessons All Come From When Things Went Wrong.
Minjae Ormes has built challenger brands inside giants, turned a two-day old company's worst crisis into its strongest brand moment, and reshaped how a billion people think about professional identity.Industry News
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NVIDIA Just Posted $81.6 Billion in a Single Quarter. $75 Billion of It Is Building the System That Replaces Your Buyer.
NVIDIA reported earnings today. Revenue came in at $81.6 billion for the quarter, up 85% from a year ago, beating analyst expectations for the fifteenth consecutive time.
The Time Bomb Went Off: AI's All-You-Can-Eat Era Just Ended in Real Time
Six days ago, we published a piece arguing that every AI subscription is a ticking time bomb for enterprise. We did not expect the fuse to be quite this short.
56% of B2B Marketers Can't Prove Content ROI. The Industry Kept Spending Anyway. That's Over.
For a decade, traffic volume gave content marketers cover. Budgets grew, headcount grew, and nobody had to answer the ROI question with any real precision.Business
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Every Brand's Website Is Now Competing With an AI Summary of Itself
Something is happening to your brand right now that nobody on your marketing team is tracking.The Companies Building AI Writers Are Paying $400K for Human Ones.
Same week. Two hires. One story nobody in the AI hype machine wants to talk about.
The Great Flattening, Part 2: The Data Is Worse Than the Anecdotes
Earlier this year, we published The Great Flattening. Our argument was straightforward: AI is making every company sound the same.Spotify Made Its Logo Ugly on Purpose. It Worked Better Than Any Campaign They Have Run in Years.
Spotify replaced its flat green icon with a glittering disco ball for five days. The backlash was instant. The virality was bigger. And the brand strategy underneath it is the one your team should be studying right now.
Anthropic Just Won Ad Age's Best B2B Campaign. They Built a $30 Billion Company Before Running a Single Ad.
Ad Age just named "Keep Thinking", Anthropic's first brand campaign from Mother, the Best B2B Campaign at the 2026 Creativity Awards. The most awarded B2B campaign of the year came from a company that barely advertises.
Air Just Made the Strongest Case for Brand in the AI Era. And They Did It with Maury Povich.
Air put Maury Povich in a SoHo studio to determine the paternity of an AI girlfriend. Underneath the absurdity is a brand insurance policy built for the moment AI subsidies end.Your LinkedIn Post Isn't Dead After 24 Hours Anymore. That Changes Everything About How You Show Up.
For years, the conventional wisdom around LinkedIn was pretty simple: you post, you get your little burst of engagement, and within a day your content is buried. That's not how LinkedIn works anymore.B2B Brands Are Now Worth $4 Trillion. Strong Ones Command a 65% Valuation Premium. So Why Is Brand Still Underfunded?
Brand Finance just proved what we've been arguing since we started this publication. Brand is the most valuable and most neglected asset in B2B.
Dropbox Didn't 'Sponsor Fred again..', He Just Used the Product and That's the Entire Brand Strategy.
Fred again.. asked fans to cover their phone cameras at every USB002 show. Then he shared photos and videos with them through Dropbox.Growth & Strategy
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Your Follower Count Stopped Driving Your LinkedIn Reach. The Data Proves It.
Despite a decade of growth advice built entirely on audience size, the latest algorithm data shows follower count barely predicts how any single LinkedIn post performs.
Starbucks Sold Its AI on a 99% Accuracy Number. Nine Months Later, 11,000 Stores Are Counting Milk by Hand.
The press release said the inventory was automated, intelligent, and fun. The internal memo, nine months later, said the baristas could go back to counting it themselves.Earned Media Drives 84% of AI Citations. Owned Media Is What Makes It Possible.
A Muck Rack study has been getting passed around PR teams for weeks, and most people are taking the wrong lesson from it.
The AI Caste System Your Company Is Building on Purpose
Somewhere in your organization right now, a quiet sorting is underway. Not a restructuring. Not a reorg. Something more permanent.
What Barona's CMO Learned Building an AI Content System From Scratch
Barona CMO Joni Helminen built his AI content system himself. His framework for encoding brand voice and knowing what to stop delegating is the playbook most teams are missing.
Fewer People, Different People, New Math: How the Biggest Companies in Tech Are Rebuilding Their Orgs From Scratch
In the span of a few weeks this spring, some of the largest and most watched companies in tech announced they were restructuring around the same idea: fewer people, completely different roles, and organizational models.