
The Time Bomb Went Off: AI's All-You-Can-Eat Era Just Ended in Real Time
Six days ago, we published a piece arguing that every AI subscription is a ticking time bomb for enterprise. We did not expect the fuse to be quite this short.
The moves, launches, and market shifts enterprise leaders are tracking.

Six days ago, we published a piece arguing that every AI subscription is a ticking time bomb for enterprise. We did not expect the fuse to be quite this short.

For a decade, traffic volume gave content marketers cover. Budgets grew, headcount grew, and nobody had to answer the ROI question with any real precision.

NVIDIA reported earnings today. Revenue came in at $81.6 billion for the quarter, up 85% from a year ago, beating analyst expectations for the fifteenth consecutive time.